25 January 2008 - 13:57Well-Branded Companies Fare Better in a Recession

The newspapers are awash with news on a slowing economy. Maybe once the financial institutions write off their sub-prime mortgage losses, the economy can get back on its feet. In 2003 Interbrand published a white paper on how strong brand companies not only survived better than their competitors in a recession, but they were the first to come out of the recession in good shape.

Click here to read Interbrand’s white paper “Branding in a Recession” »