20 January 2012 - 11:00Copy Vs. Design

Ah, the old battle: which is more important the copy or the design?

Any great copywriter and any talented designer know they need each other. If you are presenting a b2b brand strategy, you have to present both: stunning artwork with compelling copy. You've got to make a presentation so amazing that each can work independently of each other. If a person only saw the tagline they would immediately know what company or product it is from, likewise, if they saw the graphic, they would be able to recite the words that go along with the campaign. It is a marriage made in advertising heaven.

If done correctly, both will be able to grab and hold a person’s attention. That beautiful or inspiring graphic will make a person stop and stare; the words will cut right to a person’s core and make them think long after they’ve stopped reading.

Marrying the two in a campaign, finding that perfect shot with those perfect words is what a great b2b marketing agency is all about.