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	<title>Focus On Brand</title>
	<link>http://www.focusonbrand.com</link>
	<description>B2B Brand Marketing... Bringing It All Together</description>
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		<title>What&#8217;s a Brand Positioning Statement?</title>
		<description><![CDATA[Bob Grant As a  b2b Boston brand and marketing agency we are often asked  to help companies to create a positioning statement. This positioning statement will help to define your company, your product, and your service to your target audience. A positioning statement, makes a clear declaration as to why you are different than your [...]]]></description>
		<link>http://www.focusonbrand.com/2012/01/27/whats-a-brand-positioning-statement/</link>
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		<title>Test Your Company&#8217;s Brand Strategy</title>
		<description><![CDATA[By Bob Grant How does your company&#8217;s brand score? Is your brand easily recognized by your clients or customer? Do you know what differentiates your company from its competitors? Brands are a huge part of corporate identities. Your brand defines who you are; how you service your customers; how you differentiate yourself from your competition. [...]]]></description>
		<link>http://www.focusonbrand.com/2012/01/20/test-your-companys-brand-strategy-2/</link>
			</item>
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		<title>What is Integrated Marketing?</title>
		<description><![CDATA[Integrated marketing is an effective way to bring all forms of communication together into one concise campaign. Advertising, sales, direct marketing, etc. all work together in a cohesive approach for a united goal. A very important first step of any integrated marketing strategy is situation analysis. Much like research marketing, situation analysis researches the potential [...]]]></description>
		<link>http://www.focusonbrand.com/2012/01/20/what-is-integrated-marketing-3/</link>
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		<title>Copy Vs. Design</title>
		<description><![CDATA[Ah, the old battle: which is more important the copy or the design? Any great copywriter and any talented designer know they need each other. If you are presenting a&#160;b2b brand strategy, you have to present both: stunning artwork with compelling copy. You&#39;ve got to make a presentation so amazing that each can work independently [...]]]></description>
		<link>http://www.focusonbrand.com/2012/01/20/copy-vs-design-2/</link>
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		<title>Test Your Company&#8217;s Brand Strategy</title>
		<description><![CDATA[Take the Brand Report card and see if your company's brand strategy gets a passing grade.]]></description>
		<link>http://www.focusonbrand.com/2012/01/10/test-your-companys-brand-strategy/</link>
			</item>
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		<title>Copy Vs. Design</title>
		<description><![CDATA[Ah, the old battle: which is more important the copy or the design? Any great copywriter and any talented designer know they need each other. If you are presenting a&#160;b2b brand strategy, you have to present both: stunning artwork with compelling copy. You&#39;ve got to make a presentation so amazing that each can work independently [...]]]></description>
		<link>http://www.focusonbrand.com/2012/01/05/copy-vs-design/</link>
			</item>
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		<title>What is Integrated Marketing?</title>
		<description><![CDATA[Integrated marketing is an effective way to bring all forms of communication together into one concise campaign. Advertising, sales, direct marketing, etc. all work together in a cohesive approach for a united goal. A very important first step of any integrated marketing strategy is situation analysis. Much like research marketing, situation analysis researches the potential [...]]]></description>
		<link>http://www.focusonbrand.com/2012/01/05/what-is-integrated-marketing-2/</link>
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		<title>What is Integrated Marketing</title>
		<description><![CDATA[Integrated Marketing brings all forms of marketing communication together developed from planning, executable, measured and built on a strong brand position.]]></description>
		<link>http://www.focusonbrand.com/2011/12/22/what-is-integrated-marketing/</link>
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		<title>What&#8217;s More Important, Brand Copy or Brand Design?</title>
		<description><![CDATA[When done correctly the design and copy need to compliment and support each other. Memorable brands get instant recognition if the copy (tag line) or design (logo) easily recognized.]]></description>
		<link>http://www.focusonbrand.com/2011/12/07/whats-more-important-brand-copy-or-brand-design/</link>
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		<title>What is Brand Equity?</title>
		<description><![CDATA[If your company has been busy crafting its corporate brand development, it may be important that, as you move forward, you are constantly checking in on your brand equity. Brand equity is simply the value your brand brings to your business. Is it doing its job in creating an emotional connection between your clients and [...]]]></description>
		<link>http://www.focusonbrand.com/2011/11/29/what-is-brand-equity/</link>
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